The flaming finale of our SPAMAGEDDON crossover series is here! 🔥 

Danielle, Guy, and Jay are bringing the heat with rapid-fire tips to boost your email deliverability today—from opt-in best practices to AI preparation.  

We hope you’ve loved this collaboration with GURU Media Hub’s Do This, Not That podcast. Check out their show for even more hot marketing tips and remember—the battle for the inbox is far from over. 💥 Keep on fighting! 💪 

Do This, Not That
Apple: https://podcasts.apple.com/us/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson/id1701260891  

Spotify: https://open.spotify.com/show/7eiOfHmVakmy01eySdCBH1  

YouTube: https://www.youtube.com/playlist?list=PLONmaA_e-MAx6o5uxGaTRU5z_LVQbf-Jx  

 
Episode highlights: 

(1:30) You have 10 seconds game
(4:40) Don't wait to set your DMARC policy to p=quarantine or reject
(5:48) Keep your spam complaint rates below 0.1%
(6:25) Use double opt-in
(7:57) Validate your email list for good data hygiene
(8:50) Delete dormant accounts from your list
(9:12) Remove the complainers from your list
(10:00) Define Gmail annotations
(11:00) Anticipate AI-generated summaries
(11:45) Don't schedule sends at the top of the hour
(12:17) Make your emails accessible to all
(12:38) Get ready for AI legislation by revisiting your data collection practices
(13:16) Implement BIMI to associate your logo with your emails
(14:06) Jay's final thoughts