Join hosts Danielle Gallant and Guy Hanson as they dive deep into email compliance and deliverability with Mickey Chandler, founder of Whizardries. In this eye-opening episode, they explore why compliance should be the bedrock (not the ceiling) of email marketing, unpack the complex landscape of US privacy laws, and discuss the future of email regulations.
Whether you're grappling with CAN-SPAM, GDPR, or accessibility requirements, this conversation offers a fresh perspective on building better email programs and enhancing deliverability through best practices rather than just meeting minimum legal requirements.
Guest at a Glance:
Mickey Chandler is the founder of Whizardries, a respected consultancy specializing in email compliance and deliverability. With over 20 years of experience in the email industry, Mickey has worked with organizations ranging from small businesses to Fortune 500 companies, helping them navigate complex regulatory frameworks including GDPR, CAN-SPAM, and CASL. He is also known for his influential blog "Spamtacular" (established in 2009), which has become a trusted resource for email compliance insights. Mickey brings a unique perspective to email marketing compliance, advocating for standards that exceed mere legal requirements to achieve optimal deliverability and program performance. His practical expertise in helping companies maintain both legal compliance and effective email programs has made him a respected voice in the email marketing community.
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
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