Burning Down Email Best Practices with Beth O'Malley
February 26, 2026
What if everything you’ve been told about email marketing is WRONG??
What if everything you’ve been told about email marketing is WRONG??
In this episode, Guy Hanson and Danielle Gallant chat with Beth O'Malley, email strategist and self-described "queen of email," to go up against the traditional sending advice that dominates email marketing. Together, they question and dismantle outdated best practices, expose metrics that mislead, and reveal why following the herd often leads marketers astray, especially when it comes to deliverability and long-term brand impact.
What you'll learn:
What you'll learn:
- Why open rates are destroying your email strategy
- The Billboard Effect framework
- The exclusion-first segmentation strategy
- How trends can box in your strategy and how to break free
…and more!
About the Guest(s)
Beth O'Malley is an independent email marketing strategist and self-described "queen of email," known for her contrarian approach to challenging established industry wisdom. With extensive experience managing email functions across enterprise organizations, she has shifted her focus to helping businesses reimagine their email strategies beyond conventional best practices. In this episode, Beth shares actionable insights on questioning outdated metrics, testing unconventional approaches, and measuring email's true impact beyond vanity metrics, making this conversation essential for Email Marketing Managers and deliverability professionals seeking to break free from industry dogma.
Beth O'Malley is an independent email marketing strategist and self-described "queen of email," known for her contrarian approach to challenging established industry wisdom. With extensive experience managing email functions across enterprise organizations, she has shifted her focus to helping businesses reimagine their email strategies beyond conventional best practices. In this episode, Beth shares actionable insights on questioning outdated metrics, testing unconventional approaches, and measuring email's true impact beyond vanity metrics, making this conversation essential for Email Marketing Managers and deliverability professionals seeking to break free from industry dogma.
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)